In India every year 12.3 billion disposable Sanitary Napkins are being used without proper sanitary waste disposal systems/ measurers. The non-biodegradable materials used in sanitary pads became a threat to the environmental protection of our Country.

Ashakiranam Desk of Changanacherry Social Service Society (CHASS) has developed the concept of a cotton sanitary pad in consultation with Dr. Abhirami Prkash BNYS, consultant naturopathist St. Thomas Hospital Chethipuzha who helped in developing this unique product as a substitute for the plastic-coated sanitary pads available in the market. It is soft, hygienic, reusable, non-allergic, natural and low cost.

A vast majority of the disposable sanitary napkins available in the market are produced using a non-compostable plastic liner, non-woven cover, and SAPs. The non-biodegradable sanitary napkins take hundreds of years to decompose and create a hazard for the environment.

CHASS uses high-quality cotton cloth with non-leaking technology adopted for the safety and the best part is reusable. Purchase of raw materials, production and quality control etc., are done by the COPTAC Tailoring cum Training Centre of CHASS. A separate section consisting of 10 expert tailors is working in COPTAC exclusively to produce Live Free Sanitary Pad.

CHASS is planning to market the product mainly in Central and South-Central Travancore area of Kerala. The organisation is also proposing to market the product through Diocesan Social Service Society across Kerala.

The marketing plan will be implemented through CBOs, Schools, Colleges, Hospitals, CHASS local units, CHASS Khadi sales outlets, etc. at a very nominal cost of Rs. 70 per piece.

The aim behind this venture is to promote healthy practices among the women particularly teenagers and thus prevent the possibility of chronic disease like cervical cancer. Moreover, this product is environment friendly.