World Cancer Day serves as a stark reminder of the global effort to combat and raise awareness about cancer. It is predicted that by 2050 the global cancer burden will increase by seventy-five percent.

In this disturbing narrative, Ashakiranam Cancer Care Campaign is holding the torch for the affected and infected patients of Kerala. Caritas India initiated Ashakiranam Cancer Care Campaign back in 2014 as a response to illuminate the lives of families and communities affected and infected by Cancer in the State. The campaign has embraced World Cancer Day on the 4th of February, as a collective shout-out against the silent battles, a day that resonates with the heartbeat of Ashakiranam’s success story.

World Cancer Day becomes more than a global reminder; it’s a canvas on which Ashakiranam painted the masterpiece of impact. Initiated by 32 Diocesan Social Service Societies (DSSS) partners, this comprehensive initiative has woven positive changes into the very fabric of Kerala. Beyond statistics and numbers, it has become a celebration of resilience, awareness, and a testament to the indelible mark left on individuals and communities since its inception in 2014.

On this significant occasion, observed globally on the 4th of February, the theme “Close the Care Gap” takes center stage. It’s not just a slogan; it’s a rallying call echoing through the hearts of those championing the Ashakiranam cause. The DSSS partners launch into action with an extended observation program from the 2nd of February, not just marking the day but creating a ripple that resonates beyond. Their commitment is exceptional, going beyond awareness to providing unwavering support and care for those navigating the challenges of cancer.

Underpinning four major areas – cancer prevention, resource development, volunteerism promotion, and patient care – the DSSS partners organised 168 programs that touched the lives of approximately 26,317 people. From cancer awareness sessions and early detection camps to community radio programs and organic farming initiatives, each program was a brushstroke in a larger canvas of change. It wasn’t just about disseminating information; it was about nurturing a sense of community, resilience, and hope.

The Ashakiranam message spilled onto the streets, uniting communities in spirited rallies against cancer. Street theater performances became a vibrant medium, engagingly delivering crucial messages. Awareness classes transformed into sessions of empowerment, shedding light on prevention, early detection, and treatment options. Medical professionals, through insightful doctors’ talks, joined hands with the community in the fight against cancer. Dr. Saranya Babu R. RMO, Govt. Hospital, Quilon, urged, “Let courage, not fear, guide you in this battle.”

On World Cancer Day, Welfare Services Ernakulam launched a pioneering Breast Cancer Screening Programme, aspiring to reach 1000 women. Rev. Fr. Jose Koluthuvellil, Executive Director, WSE, Ernakulam, envisioned redefining the narrative surrounding breast cancer through early detection and proactive intervention. Simultaneously, Ernakulam Social Service Society addressed the pervasive use of plastic, potential cancer linkages, and instigated positive change through the Plastic Bottle Collection Booth program across 10 public places. Rev. Fr. Marin Azhikkakath, Executive Director, ESSS, Verapoly, expressed, “Through this initiative, we aimed to create a collective consciousness about the importance of reducing, reusing, and recycling plastic for the well-being of both our community and the planet.”

The DSSS partners went beyond awareness initiatives, showcasing a commitment to bridging the care gap through patient care and support programs. Financial aid broke down barriers for 1,864 cancer patients, ensuring access to necessary medical interventions. An additional 3,014 patients received vital support – be it in the form of food, medical assistance, or nutrition kits. Home visits became personal, acknowledging individual struggles, and essential kits were distributed, offering comfort during the challenging cancer journey. Hair donation and blood donation initiatives became gestures of compassion, echoing Ms. Anagha Lakshmi’s words, “Hair is a symbol of identity, but it is also a gesture of compassion when shared.”

The World Cancer Day observation program by the 32 Kerala DSSS partners stood tall as a testament to their unwavering dedication. By initiating activities on the 2nd of February and extending the observation beyond the global date, they embodied a sustained commitment to raising awareness and providing meaningful support to those affected by cancer. The Ashakiranam DSSS partners in Kerala continued to stand hand in hand with Caritas India towards the monumental mission of building cancer-resilient villages.